Getting to Yes with Lower Friction

I’m slow to notice things sometimes. Like how frequently almost all media companies now move right to the next show in a series without a break. I noticed it when I was watching a rerun of the Big Bang Theory on cable and then again when we were watching Longmire on Netflix. When I stopped and thought about why they do this, of course, it makes sense. If I’m on a cable channel, it likely holds me on that channel and I might see more commercials. If I’m on Netflix, it creates more binge watching and hooks me to Netflix. [...]