Okay, maybe I am crazy, but the other day as I drove by the third Mattress Firm store within about 500 feet of each other I thought, “Why do we need so many mattress stores?” The next day I was visiting one of our client work sites in a Macy’s department store and learned that successful Macy’s mattress sales people can make $100,000 per year. I thought, “Excuse me, say that again, I think I misunderstood what you just said.” (But I heard correctly.) All this mattress business stimulated my sleepy business brain. I had to learn more about why [...]