Feedback is tricky business. For it to work effectively both the receiver and the giver have to be fully engaged. And we have to watch out for how our unconscious self can derail the process. Last week I was introduced to a feedback term called switchtracking on a fairly new podcast called the Hidden Brain (Episode 1, September 2015 ) hosted by Shankar Vedantam. Vedantam is a science correspondant on NPR and usually reports on human behavior and the social sciences. Switchtracking. The term switchtracking is described by author Sheila Heen as the process most receivers of feedback begin when [...]