If a song by your favorite singer has been streamed or played a million times, did they get lots of money? I wondered that myself and I’ll share what I learned in a moment. As a marketing major in college many years ago I still remember a question our professor asked while opening the first class of a logistics or “physical distribution management” course. The verbal sequence went something like this. Professor: What is the most valuable function in business? Student 1: Manufacturing Professor: Nope Student 2: Finance Professor: Nope Student 3: Advertising Professor: Nope Me: Given this course we [...]